Why Digital Marketing Is Booming:

Why Digital Marketing Is Booming:

People who use smartphones or computers are digitally connected now. Almost every smartphone user has an internet connection. People use social media to share their thoughts and moments. They use search engines to find answers. People use the internet to read blogs, watch videos, shopping and many more.Because many people connected to the internet, Businesses are now moving from traditional marketing to Digital Marketing.

So what is Digital Marketing?

In short words, Digital Marketing is the way to market any product, service or brand through digital channels. People use social media, website and other online platforms to market their products and services.

How does Digital Marketing work?

Digital Marketing is quite different than traditional marketing. A marketer uses different techniques to market their products online.

SEO is one of the most important things to drive traffic to your website and create a powerful web presence. SEO means Search Engine Optimization that drives organic traffic to your website. SEO experts optimize the website according to search engine guidelines.

SMO is totally focused on social media. SMO means social media optimization that helps to drive traffic or building a brand online.

PPC is one of the techniques to get traffic to your website. You can choose any PPC service to get traffic. But it is a paid service and you need to bid to get a desired position in the search engine.

This are some of the techniques that will help you to promote your service and products.

In Digital Marketing you don’t need a high budget for marketing. The best thing is you can market your brand to the right people. You can segment the audience to promote a particular product. Paid services like Facebook Ads and Google Ads can help you to reach write to people with a small budget. That’s why many companies started investing in Digital Marketing. This is some of the reason why Digital Marketing is booming.

Top 10 Technical Skills to Get Job In 2020

Top 10 Technical Skills to Get Job In 2020 :

Landing the Dream Job is not easy but if You have the most demanding skills it will be helpful. Many companies now looking for people who have knowledge of modern technology and skills. In the last 10 years many new technologies introduced in the technology world. To develop new technology and solve modern-day problems, companies need professionals who have these technical skills.

Python:

Python is the 2nd most loved programming language in the world. Today python used almost everywhere. From 8.1% in 2014 to 18.0 % in 2019, Python demand increased by almost 123% in just 5 years.

These is some of the places where Python used.

Web Development:

Python can be used to build small to complex Web Applications.You just need Web Frameworks like Django and Flask to build your project.

Software Development:

Python also used for software development. It is useful to build software that has control and testing functions.

Scientific and Numeric Research:

Python used in weather data analysis, processing land surface temperature satellite images, predicting soccer games, and probably everything else that has to do with data and numbers.

Maintaining Data:

Python is one of the most used programming languages used to maintain data. It has lost of features and functionality that are helpful in Data Science.

Python also used in Automation, Robotics, Artificial Intelligence, Machine learning, and many other technologies.Python is easy to learn and has lots of features. It is used in many Applications.Skilled Python developers are in high demand.

Java:

Java is an open-source programming language developed by Sun Microsystem in the Year 1995. It is the leading programming language. Developers Used Java to build mobile and web applications, games and other data-driven software.

People who are passionate about development can choose a Java Development career. It is the leading programming language. People have knowledge of Java are in high demand.

Amazon Web Services(AWS):

Amazon Web Services is one of the most powerful tools that power the internet. It is a cloud solution that has millions of active customers. It has customers in 190 countries.AWS was officially launched in the year 2006. About 1/3rd of people who visit websites on the internet daily access websites which are powered by AWS.

You can build powerful applications on AWS. Skilled AWS Professionals are in demand. If you want to become a Cloud Developer then AWS is one of the best things.

Data Science:

Today’s world is a data-driven world. Many companies use user data to improve their service and experience. But managing huge amounts of data is not easy. We need skills and techniques to manage the data. That’s why Data Science is one of the most demanding skills. You can learn data science to get hired by Big companies.

A Data Scientist Everyday work is to

• Identifying the data-analytics problems that offer the greatest opportunities to the organization

• Devising and applying models and algorithms to mine the stores of big data

• Analyzing the data to identify patterns and trends

• Determining the correct data sets and variables

• Collecting large sets of structured and unstructured data from disparate sources

• Interpreting the data to discover solutions and opportunities

• Communicating findings to stakeholders using visualization and other means

Learning Data Science will give you lots of opportunities and help to get Job easily.

BlockChain:

Blockchain is a revolutionary technology that will change the online transaction system. It was first introduced in a Crypto Currency known as Bitcoin. It has created numerous job opportunities for developers and tech enthusiasts.

Many companies started to adopt new BlockChain technology. So there is a demand for a BlockChain developer. Learning Blockchain will give You a loss of opportunity. You can work as a Core Blockchain Developer or Blockchain Software developer.

Networking:

Today we access, share and send the data is possible for networking. The networking helps to connect two or more systems to communicate, send or receive data. The concept of Networking is really huge. To maintain the networks companies need skilled Network Engineers.To build a career in Networking you can learn CCNA and CCNP.

Internet Of Things:

Internet Of Things or IoT is in trend. Many devices now connected to the internet and the number keeps increasing. Professional IoT developers can get a job in the Big Companies.

Ethical Hacking:

The advancement of technology also gets threats from cybercriminals. To protect the data, network,IoT devices and many other things need Professionals, who can protect them from cyber Threats. You can learn Ethical hacking or Go for a CEH certification to become a professional cybersecurity expert.

Microsoft Azure:

Microsoft Azure is one of the best Cloud solutions.It offers major services related to computing, storage, network, and security. You can learn Azure And become an Azure developer.

Machine Learning:

Machine learning is an application of Artificial Intelligence that gives the system to learn automatically and improve the experience. Machine learning used by many companies. They use this technology to improve user experience. You can learn machine learning. It is one of the most demanding skills that can give you lots of opportunities.

5 Reason to Learn Android Development

5 Reason to Learn Android Development

Android is one of the most popular Mobile Operating System in the world. Android holds 80% market of mobile sells. Android become so popular for its easy to use feature, beautiful design and variety of Apps.

Employers now hiring Certified Android Developers to much faster in recent times. Many Companies start building their own Apps to give their clients a smooth experience. In recent times the demand for Certified Android Developer has increased.

Why you should learn Android Development:

Android Is Open Source:

The best thing about Android is that It is an open-source. So Mobile and Electronic Manufacturing companies have got access to the code which makes it easy for them to use it in their smartphones.

Since Android devices are getting more efficient and affordable, the size of the market is expected to grow. And the demand for Android Developers will increase more.

Google Play Store:

Google Play store has millions of Apps. There was a time when we all looked up to the other App Stores and sometimes finding an App was very difficult. But with the Google play store and Android smartphones access to apps has become so easy for all.

Every day around 1.5 million Android devices are activated across the globe. And the best thing is that over 60% of Apps are free.

After learning Android App Development you launch your own App with Paid or Free version. You can also use Google’s Ads service to earn good money by posting Ads on Android Apps.

Job Opportunities:

Learning Android App Development gives lots of opportunities. After learning Android App Development you can work from or freelance. Many Companies setups dedicated Android App developers team for their work. Similarly, when you learn Android App development you can easily learn to develop Apps for other platforms.

Apps revenue Models:

You can set a price after launch your App. You can also use Google Ads to earn money from your Apps. More people download your App, more money you can get. Also, you can simply add a price so people can purchase your App. This model helps Developers to earn a good amount of money.

Android Is Everywhere:

Android almost everywhere. From Mobile to Smartwatches and wearables, Smart TVs and Even Drones Android used almost everywhere. Learning about Android App development will help you so much.

Android Development Course By Indian Cyber Security Solutions will help you to learn Android Development. Our Instructors are Industry professionals and years of experience

Most important Cyber Security tools you need to aware of before 2020

Most important Cyber Security tools you need to aware of before 2020

Protecting your IT environment is critical. Size does not matter when it comes to safeguarding your start-ups or firms. Hackers, viruses, malware…these are just some of the real security threats in the virtual world. Security measures need to be in place.

New security threats seemingly appear daily. The progressive nature of these attacks requires dynamic multi-point security solutions. It is critical administrators quickly identify vulnerabilities to protect data security.

We have collected the best security tools to combat network threats. These applications should make for a strong starting point for anyone working in Information Security.

Web Vulnerability Scanning tools:

Burp Suite

A powerful tool for network protection. Burp Suite is a real-time network security scanner designed to identify critical weaknesses. Burp Suite will determine how cybersecurity threats might invade a network via a simulated attack. The suite is available in three versions: Community, Professional, and Enterprise. Professional and Enterprise are paid application testing tools, including the web vulnerability scanner. The Community version is free but severely limited. The community includes only essential manual tools. Burp Suite is a potent tool for businesses, but perhaps pricey for smaller organizations. Still, a critical application security testing tool.

NMAP

Companies seeking improved access to potential weak spots in their network can use this free open source monitoring tool. It has been designed to offer a close look at every network. Including indicating hosts, what services are being provided at each host, what types of packet filters are in use and other features.

Nmap also includes a debugging tool for all major platforms and can be used to scan one network at a time or multiple networks at once. The network security tool is designed to be user-friendly and can be easily customized.

Nexpose

Nexpose offers real-time, on-premises vulnerability scanning, and management.

It helps security/IT teams look for, detect, and reduce possible weak points, and presents ‘live’ views of the network.  It also continually refreshes and adapts to new threats in software and data. Another useful feature is its ability to help security teams prioritize the highest vulnerabilities by providing a risk score. This is useful for coordinating responses to multiple breaches or delegating workflow, starting with the weakest areas where the more potentially damaging breaches are more likely to take place.

Penetration Testing Tools:

Metasploit

you are looking for a penetration testing tool, you’ll appreciate this framework of Metasploit. Available in open source versions for developers/security staff or a commercial Pro version. Users can use the network security tool from Rapid7 to look for more than 1,500 exploits, including network segmentation.

Kali Linux

Kali Linux offers a security auditing operating system and toolkit with more than 300 techniques to make sure your sites and Linux servers stay safe from attack.

Funded and maintained by Offensive Security, which also operates and moderates an active user community and an extensive database of threats and exploits.

Auditing Tools:

Tcpdump

A Mac, Windows, and Linux app predating market leader Wireshark. Although Tcpdump is not the newest packet sniffer available, it set the standard in the field. Tcpdump remains a favorite network sniffer with ongoing active development and a fresh approach. The tool uses fewer system resources than competing options and opens little security risk.

Wireshark

Ethereal was the name that Wireshark debuted under. Modeled mainly after Tcpdump, the console-based tool is an excellent protocol analyzer.

Wireshark offers real-time network analysis. It allows users to view reconstructed TCP session streams. Many prefer Tcpdump for security and system-resource reasons, but Wireshark remains the most popular packet sniffer. The software receives regular updates to outfit its robust packet-sniffing capabilities. Wireshark is an essential tool, even if it’s not every security pro’s first choice.

Network Defence Tools:

Aircrack

A suite of WEP and WPA cracking tools. Aircrack features ideal internet security solutions for mobile devices. Aircrack is vital for cracking algorithms. The suite’s tools include airdecap for WEP/WPA capture file decryption and airplay for packet injection. Several other tools are included as well, creating a robust set of apps for InfoSec use. For many wireless security tasks, Aircrack is an all-in-one solution. The series of tools available within the suite allows for the pros to handle an entire job at once. Some tasks may demand more than AirCrack has to offer. Many tasks can be accomplished only with AirCrack tools.

Everything You Need To Know About Ethical Hacking Online Course.

Everything You Need To Know About Ethical Hacking Online Course

When you hear the term “online hacker,” you might think about someone who likes a good puzzle and goes about trying to break into computer systems, learning how to sneak their way in and out to get the information they want or need. There are many people who are hackers, and they are paid by companies to determine exactly how a criminal might break into a business’ computer system, according to Ben Miller of Parameter Security. These are called “ethical hackers,” and they can determine exactly how a real criminal hacker might break into your business’ computer system. It is a growing field for those with an interest in computers, and while you do not necessarily need a degree or diploma, any sort of post-secondary education would definitely be an asset to the person looking to get into ethical hacking.

WHAT IS ETHICAL HACKING?

Ethical Hacking sometimes called Penetration Testing is an act of intruding/penetrating into system or network to find out threats, vulnerabilities in those systems which a malicious attack may find and exploit causing loss of data, financial loss or other major damages. The purpose of ethical hacking is to improve the security of the network or system by fixing the vulnerabilities found during testing. Ethical hackers may use the same methods and tools used by improving the security and defending the systems from attacks by malicious users.

The Certified Ethical Hacker (C|EH) credentialing and training program provided by EC-Council is a respected and trusted ethical hacking program in the industry. Since the inception of Certified Ethical Hacker in 2003, the credential has become one of the best options for industries and companies across the world. The C|EH exam is ANSI 17024 compliant, adding value and credibility to credential members. It is also listed as a baseline certification in the US Department of Defense (DoD) Directive 8570 and is a GCT (GCHQ Certified Training).

There are a few elements that need to be in place, however, before hacking is considered as “ethical”:

1. You have to have expressed or written permission to probe the network and identify any security risks;
2. You respect individual or company privacy;
3. You close out any work that you were doing so as not to expose yourself to potential security risks; and
4. You let the software developer or hardware manufacturer know of any security risks that you discover unless your company already knew about said risks.

HURRY !! ENROLL NOW

Is Ethical Hacking a Good Career?

To be sure, to admit you hack for a living might get you some strange looks as people envision you engaging in exploits that you may not have honestly anticipated. You might be working your way through a school board’s database, trying to determine the exact security measures that need to be enacted in order to ensure optimal safety of the information in the database, or you might be trying to protect valuable information in a particular branch of the military. Generally speaking, hacking is viewed with a bit of a raised eyebrow; people are used to hacking being a part of the underbelly of certain societies rather than seeing it as a valid career choice.

However, it is a career like no other, but that means there is a lot of prep work before you can even consider having a career as an ethical hacker. You need a significant understanding of computer security, and while a certificate, diploma or degree in computer sciences wouldn’t hurt, it’s not always required. First and foremost, you need to have an understanding of how computers work and communicate with each other. Yes, the work looks glamorous on the big screen in flicks like Sneakers; what’s not shown there, however, is the sheer volume of both knowledge and experience you need before entering the career.

With that being said, and provided you gain the experience you need on your own equipment rather than trying to hack someone else’s organizational security, ethical hacking can be one of the most uniquely challenging career paths you might undertake. Freelancing, of course, is a good way to gain some experience once you’ve got a great deal of practice trying to hack your own equipment. The problem with freelancing is, as you might expect, it is not a stable position, so there are some occasions where it’s hard to afford your favorite brand of coffee from your favorite store. It is a great way to garner both experience and revenue, though, so if you’re trying to build your rep and resume by working through some freelancing jobs, that’s not a bad first place to start.

Conclusion:

While some might look at an ethical hacker with a raised eyebrow, thanks in large part to the image hackers have gotten from film and television shows; ethical hacking is actually an ethically sound career that could prove quite beneficial to businesses and other organizations. Ethical hacking could potentially offer those computer students the challenges of hacking but with the benefits of working for a greater purpose – enhancing security.

Indian Cyber Security Solutions have 130+ trainers who are professional Ethical Hackers working in different MNCs like Infosys, Cognizant, Wipro, ATOS, Intel and are also members of our research & development team.  All the trainers are geographically located in different areas provide online training on Ethical Hacking. All the ethical hacking training classes are held through an application where the faculty and the students are LIVE interacting with each other over the internet. All the classes are recorded and uploaded in our online portal “ HACKERS LAB “ where all students have lifetime access. We guarantee your satisfaction or we pay back your course fee. There will be 3 instructors dedicated to individual batch which will carry on for 3 months.

FOR REGISTRATION CLICK HERE

Highest Selling Technical Courses of Indian Cyber Security Solutions:

Certified Ethical Hacker Training in Bhubaneswar

CEH in Bhubaneswar

C|EH Training in Bangalore

Ethical Hacking Training in Bangalore

Certified Ethical Hacker Training in Hyderabad

CEH Training in Dhanbad

Ethical Hacking Training in Dhanbad

Ethical Hacking Training in Hyderabad

Python Training in Bangalore

Placement

The Most Useful Tools for Android

Android Tools

Most Usefuls Tools

Android is open to everyone: developers, designers and device makers. That means more people can experiment, imagine and create things the world has never seen. Smartphones are, at their core, tools. Because of this, many developers have created tons of tools for them that work really well. The genre is actually quite diverse. There are tons of Android tools and utility apps out there.

Most Useful Android Tools are listed below:

FlowUp:

This tool for Android which can help you track the overall performance of your app and get in-depth insights on various key performance metrics like FPS, memory usage, CPU usage, disk usage, and much more from your live production app.

Stetho:

This tool makes debugging native Android apps as simple as debugging web pages using Chrome’s Developer Tools, and helps perform various actions like checking the complete View hierarchy, inspecting SQLite database, and monitoring network operations with ease.

JRebel for Android:

This  tool from JRebel comes to the rescue by drastically improving build times and making Android app development and debugging almost real-time.

LeakCanary:

LeakCanary is a powerful memory leak detection tool developed by Square, making the difficult and time-consuming job of detecting memory leaks so much easier. Once set up, it will automatically start giving you notifications whenever memory leaks happen in your app with complete stack trace to help you fix it

Takt:

A tiny library which you can use to check the FPS of every corner of your app while debugging it. It is always better to catch bugs and significant lags in the development phase and not letting your users have a chance of a bad experience while using the production app.

IN CONCLUSION:

Everyone will find some of these tools useful and it will help all day in day out. There are literally hundreds of other useful tools such as these available for Android development. Each developer has their own personal preference for what tools and environments they work with based on the particular application they are developing.

The Next Big Thing in IOT in 2020

The Next Big Things in IoT in 2020

IoT, short for the internet of things, is a vast network of vehicles, home use
appliances, physical gadgets, and other electronics, sensors and connectable
software which enables these gadgets to exchange data with the internet and
other gadgets. This terminology came into existence in the late ’90s and was
created by Kevin Ashton. The internet of things allows devices to be controlled
by other machines within the same network. As a result, this increases
effectiveness, the efficiency of the work and reduces the risk of human error.
The Internet of Things is nothing like it was just a few years ago. It is growing
rapidly and devices that previously only had a few functions are now becoming
more and more advanced. Simply stated, the internet of thing is just about
anything that connects to the internet and using it enhances its abilities to
perform. In order to benefit from the internet of things, you’ll need a fast and
steady internet connection.

Over the next few years, these are the changes in IoT that we are most likely to
witness:

Supports workflow automation

IoT, through mobile and web applications, can present ample opportunities
for businesses. Allowing them to tread the path of workflow automation and
optimization, IoT apps can offer a plethora of possibilities to minimize
human efforts. With IoT, human intervention concerning both technical and
manual operations can be cut down to a large extent.

Education

In the Education sector, IoT plays an important position as enforcing the superior
technology answers inside the school rooms and training area may be very
useful. IoT helps emergency indicators, audio enhancement, Wi-Fi clocks and
hearing impaired notifications that offer the scholars and body of workers with a
the feeling of security.
More cities will become “smart”
Consumers won’t be the only ones using IoT devices. Cities and companies will
increasingly adopt smart technologies to save time and money.
That means cities will be able to automate, remotely manage, and collect data
through things like visitor kiosks, video camera surveillance systems, bike
rental stations, and taxis.

Increase Opportunities for Business

Even now, big businesses who are equipped with IoT have a competitive edge
over other businesses in their industry. In the near future, it will become a
necessity for every industry to use IoT in one way or another. Around 94% of
businesses that have invested in it have already seen a return on investment.

Improved Security and Safety

Now modern technology IOT services are integrated with sensors, chipset,
and video cameras to help monitor the workplace and ensure equipment safety and
protect against physical threats. Now a day’s airless authority, railway authority
installs an IOT base monitoring device. IoT devices are poised to become more

pervasive in our lives than mobile phones and will have access to the most
sensitive personal data such as social security numbers and banking
information.

Reduce Cost

The improved asset productivity, utilization, and process efficiencies can save
your expenditures.
IoT has reached the pinnacle of inflated expectations of emerging technologies,
nowadays significant challenges like data analytics and information
management issues to overcome using IoT technology, security, and privacy
concerns, and the skills to manage IoT’s growing complexity.
IoT solutions with innovative business models, IOT training that improve
productivity and operational excellence while achieving high-efficiency
business value.

Closing thoughts –

As human beings, we possess an innate tendency to perform and manage all
the daily chores from the comfort of our surroundings; with minimum effort.
Imagine if we enter into the kitchen and the coffee machine turns on
automatically and allows you to make your cup of hot coffee. Isn’t that
luxury and enjoyable? Indeed, it is! All thanks to IoT that all such devices
which surround us become a network of IP addresses when connected to the
internet and better our lives. These IoT devices help mankind experience the
future of technological innovations aimed at simplifying human life in a
number of creative ways.

Whatsapp Remote Code Execution Vulnerability

Trending WhatsApp Remote Code Execution Vulnerability that let the Hackers hack Android Devices by using Just a GIF Image

A new WhatsApp vulnerability that has been discovered by a security researcher. In this vulnerability, a hacker can compromise user chat sessions, files, and messages through malicious GIFs. Today, this short looping clips, GIFs are everywhere – on social media, on your messaging applications, on your chats, helping users to express their emotions, making people laugh and make fun. Even people make gifs of themselves.

WhatsApp Messenger is a freeware, cross-platform messaging service owned by Facebook. It allows users to send text messages and voice messages, also make voice and video calls, and share images, documents, user locations, contacts, and other media and has a billion users across the globe. There is this security vulnerability, and it remained unpatched for months. And it potters that if this
vulnerability is exploited by the attacker then it could have the attacker to hack the device and steal user data. It is found in Android versions below 2.19.244.

What is WhatsApp RCE Vulnerability?

RCE is Remote Code Execution Vulnerability. It is a double-free vulnerability that lies in the Gallery view implementation. A double-free vulnerability is when the free() parameter is called twice on the same value and argument in the application. And in this case, the memory may leak or become corrupted, giving attackers all the
opportunity to overwrite elements. And it is generally used by developers to develop a preview whenever a user wants to upload or send the file to people.
The overwriting of the elements can simply happen with the payload which will be executed in the WhatsApp content. Which will give the permission to read and access the SDCard and message database? The Malicious code/Payload will have all the permissions of the WhatsApp like, audio recording, accessing the camera, accessing photos, contacts and files/documents. Even the sent box which will have all the data.

How is WhatsApp RCE Vulnerability exploited?

This vulnerability is exploited by the hackers, wherein the hacker needs to send a specially crafted malicious GIF file to targeted Android phones via any online communication channel and then wait for a gallery by tapping the Paperclip Button or the attachment icon in WhatsApp.

The target here said, “WhatsApp shows the preview of all media like photos, GIFs including the ones that are received. And due to which double-free vulnerability and RCE exploit is triggered.” The security flaw is patched with CVE-2019-11932, the exploit is titled as WhatsApp 2.19.216 – Remote Code Execution
The vulnerability has been patched in the new updates of WhatsApp. But if the users are using the versions 2.19.244 or below than that, then it is highly recommended the users to update their WhatsApp app to the latest version from the Google Play Store as soon as possible.