Custom Business App Development: 4 Tips To Avoid Any Disaster

It’s much more than just hiring an Android app development company.

If you’re looking to have a good custom business app, there’s plenty more you need to take care of.

Moreover, the task itself is teamwork. You must work along with your developers and not just hand them over the complete responsibility.

If you’re planning to have a custom app developed for your business, here are 4 tips to help you avoid any disaster:

  1. Does your business/brand even need an app?

Yes, desktop internet usage is on the decline. Consumers did download staggering 178 billion apps in 2017. And very certainly the mobile apps are projected to hit $188.9 billion revenue by 2020.

Most of us now live in apps.

But does that mean having a business app is really a good idea?

Does your business even need it? Does it have any purpose? Or are you doing it just because apps are getting popular by day?

You should have a mobile business application only if there’s a need and it would help you scale and reach your goals. If not, your download and engagement rate would remain a disaster.

android app development

  1. Hire a “good” app development company

This is essential.

You cannot expect to have a good, highly-functional application if you’re working with new, unqualified and poor developers.

Do your research. Spend more time here. Hire a good and reliable Android app development company that enjoys market reputation.

Remember, your app would only be as good as people developing it.

  1. Work with the developers

This is a mistake many business owners. Don’t just hire a development company and expect them to do everything whilst you rest.

As mentioned, the whole process is teamwork. It requires you just as much as the developers. You must effectively convey your ideas and opinions.

What kind of app are you looking? What kind of features do you want? How do you want it to appear? Communicate these things with your developers. This ensures the final product is per your exact expectations.

  1. Take app security (VERY) seriously

By 2021, cybercrime will cost the world $6 trillion annually.

On the ground, cyber attacks are a serious problem. And yet so many business owners remain reluctant towards the safety of their IT assets.

When getting your app developed (and even after that), the security should be an important consideration.

Any data-leakage, hack instances and compromise of users’ privacy can tarnish your brand image, even destroying your business.

So, ensure your app is fully secured. Hire a good network penetration testing company in Kolkata regularly and let them conduct brute tests to understand the effectiveness of your app security and spot any possible loophole.

This is a very simple way to ensure your application remains safe in this dynamic world.

These are 4 tips to avoid any disaster when getting your mobile business app developed.

A good mobile application can be the gateway to your business growth and prosperity. But then developing (and maintaining and managing) a good app is not easy. It all starts by first recognizing the exact purpose of the app and then hiring a reputed development company.

5 Pillars of (Successful) Digital Marketing Strategies

It’s much more than just scribbling endless copies and posting innumerable links on social media. Successful digital marketing strategies require data-driven planning and effective execution among other things.

So, before you read those DIY articles to learn the “tricks” of digital marketing, understand that it’s not going to be easy. Not at least when you’re aiming to achieve great feats.

Here are 5 pillars of successful digital marketing strategies to get you on the right path:

1. High-value products

Even the best strategies will fail if you aren’t bringing high-value to your target audience.

If you aren’t providing them the right solution for their problems, no one will visit your website and the content engagement would remain low.

So, before you go about devising a great digital marketing campaign, make sure you’re bringing something worthwhile to the table. This is essential.

2. Long-term plan

Digital marketing isn’t a short-term game. In fact, it might take a few months and even a year until you see any substantial return.

Ranking high on search engine result pages (SERPs), building a content asset, and amassing a following on social media… It all takes time.

You need a long-term plan to achieve all and add sustainability to your business.

3. The right team

Of course, an all-round growth in the digital landscape isn’t a one-person thing.

From PPC, SEO and secure web development to content marketing, social media marketing, branding and more — these require qualified professionals for proper implementation.

famous company for secure web development

So, you need the right team of efficient people who work in sync of your business goals.

Remember, your digital marketing strategy would be only as good as your team.

4. An experienced consultant

Even when you have a team, they require expert guidance from time-to-time… in planning and execution.

So, having a digital marketing consultancy by your side is always a good idea. Look around, find one and hire them. There are benefits to this:

  • They have years of experience. They know “what it takes”.
  • They have the data to bring more efficiency to your marketing operations.
  • Their end-to-end solution covers all your needs and requirements.
  • If you have hired the right one, their high-qualified services usually come at an affordable price.

5. High consistency

Again, you won’t see the desired result overnight. It will take time and lots of hard work.

Meaning, a successful digital marketing strategy demands a higher level of consistency. Even a small lapse in the middle can take your efforts so many steps back.

So, create a long-term plan. And then stick to it religiously.


These are five pillars of successful digital marketing strategies.

Of course, since there exist no rules to this, a lot of other factors do come into play in the process.

But understand that aside from the hype of technical or operational aspects like “publish high-quality content” “post interesting images on social media” and “optimize your website with targeted keywords”, the success of your digital marketing would largely depend on the holistic components. The mentioned 5 are those key components that promise to take your efforts a long way.

3 Skills to Add to Your Résumé to Unlock Massive IT Career Success

Just having your traditional college degree on your résumé do no more favors to you. It doesn’t make you employable anymore. Everyone has it. You just stand as one in million.

Adding more credibility to your portfolio is now essential to look competitive and outdo others in the job market. This is why actively learning more skills is such a big part of the conversations today in India.

Now, of course, you can’t just go about picking any and every skill. Some are more relevant vs. the others, bringing more value to your career prospects comparably.

So, to help you upgrade your portfolio and unlock massive IT career success, here are three courses you should go for before the year ends:

1. Certified Ethical Hacking

More than 4,000 ransomware attacks occur every day. And, collectively, they are expected to bring a total damage cost of $11.5 billion in 2019.

In addition, the total cost of a successful cyber attack is over $5 million.

There are countless similar numbers that make it evident how big of an issue has cybersecurity and data protection become.

This is why thousands of organization around the world, including the government ones, are actively looking for certified ethical hackers.

These professionals can help organizations spot loopholes, make recommendations and provide maximum security to their IT infrastructure by keeping their entire system well ahead of market threats.

By going through the right CEH training in Bangalore, you can gain the necessary knowledge and experience to help organizations save big from their data loss and security compromises.

Find a good CEH course in Bangalore today and enroll yourself.

2. Certified Blockchain Professional

It’s true. You have heard it right. Blockchain is the next big thing in innovation that can literally change the world.

It can redefine many sectors with unmatched transparency, agility, and efficiency, from healthcare and banking to manufacturing and education.

At present, the supply in skill is falling short to the market need and hype.

Meaning, professionals with proficient skill in blockchain aren’t only demanded big, they are also being paid much higher.

ceh course in bangalore

In addition, with blockchain expected to become more prevalent in the coming years, people with the right skill can expect unparalleled opportunities.

So, enroll yourself in the right course and become a certified blockchain professional. As the world progresses, it promises you bigger rewards.

3. Machine learning and data analysis training

Machine learning, in sync with artificial intelligence, is already making a big difference in many sectors. For that matter, machine learning is now more consumer-centric than ever.

Needless to say, the technology is still in the growth phase and is expected to disrupt many markets, including healthcare, agriculture, finance, and advertising.

Again, quite an emerging thing, there exists a wide supply-demand gap in the job market.

People with the relevant skills in machine learning and data analysis are in high demand.

You can easily tap on this. Go through the right training and add the right skill set to your portfolio. With the right proficiency level, you can find plenty of opportunities in the desired industry.


These are three very promising skills you should add to your portfolio to unlock massive IT career success.

Of course, along with them, it’s also important to invest in soft, interpersonal skills. Today, top employers are looking for candidates whose emotional intelligence is just as high as their IQ.

Be a better listener, have enough self-confidence, be collaborative, manage relationships properly, appreciate others, and have a solid worth ethic. These small things make the biggest difference, further adding to your career’s growth fuel.

Why Getting Trained in Azure Cloud Computing is a Good Start to Your Career!

If you are looking to get on top of your IT career, then getting trained in Azure cloud computing is probably a good idea. This Microsoft cloud computing product is being used by 2/3rds of Fortune 500 companies, and that surely says a lot.

In this blog, we are going to take a look at 3 reasons at why getting your Azure training in Bangalore is a great idea. Want to find out?

Let’s take a look:

1. Cloud computing is the future

Tailor made plans, almost always online, and extremely low hardware costs – that is what defines cloud computing today. It is the future of IT and ITES companies and learning how to work with it with sufficient expertise means you are creating a job for yourself.

Once you do pick up your skills and understand what your skills stand for in the current market, making the most of the situation is not going to be hard at all.

2. The high security factor of Azure

Two factor authentication, advanced threat analytics, threat intelligence, and many other such layers of protection exist to make sure that a company’s data is always safe. And that is really what Azure is all about – being this amazing and tailor made cloud computing service.

However, since these things are still new, not many professionals have a working and specific understanding of the products.

When you complete an Azure course in Bangalore, you get the opportunity to make the most of it.

azure course in bangalore

If a market is coming close to saturation then it is in your own interest to develop skills that are new and wanted – and that’s exactly where your cloud computing expertise gets you!

3. Privacy is always top priority

Companies dealing with clients need to make sure that the data is always on point and not under the threat of being misused in any situation. Privacy has always been one of the top priorities of cloud computing companies, and that is what makes it a great option.

When you train yourself in Azure, you have the opportunity to oversee all of these things. This packs a significant punch in your resume and you are now in a position to be above your peers in your profession.

Now that you have figured out all of this, what are you still waiting for? Get in touch with the best institute right now and find out more!